Claiming a national family holiday on Snapchat for HEMA
With the Sintersizer, HEMA invited children countrywide to take part in HEMA’s Sintersongwriter competition by writing and composing their own Sinterklaas songs. The Snapchat campaign covered advertising, filters and animations, user-generated content, reporters and influencers.
Objectives & Strategy
Stories in the HEMA story consisted of both ‘real life’ and drawn content
Enriched with custom made assets based on traditional campaign figures.
Filters and animations
With the use of our software Snaps we added multiple animations and filters to make each story stand out.