100.000 visitors, three locations, one story.
Bringing the biggest festival of the Netherlands to Snapchat, from multiple locations using an interactive story and three Geofilters.
Objectives & Strategy
Capturing Kingsland from three festival locations spread across the Netherlands Start with promotion ahead of the event and grow the Snapchat following Drive engagement with visitors and artists through Snapchat
Creating stories leading up to the main event, using our unique software. Producing a real-time live story from three locations with content from visitors, reporters and artists at the festival, strengthened with custom animations and filters.
Three Geofilters presented at the festival grounds.
Used by visitors and artists, reaching thousands of people from the Netherlands and beyond.