Shopping has changed a lot over the years. We’ve gone from in-store browsing to clicking “Add to Cart” online, and now, we’re entering an entirely new era: social commerce. This is where shopping meets social media and it’s already transforming how we discover and buy products.
So what is social commerce? Social commerce is exactly what it sounds like: shopping directly on social media platforms. Instead of clicking links that take you to a separate website, you can now browse, interact, and purchase without ever leaving your favorite social media app. Whether it’s shoppable posts on Instagram, TikTok live shopping, or influencers showcasing products in real-time, social commerce makes the buying process smoother and more engaging.
Why social commerce is exploding
People don’t just scroll through social media to be entertained anymore, they’re also shopping. Take TikTok Shop, for example. In just a year, it grew by 270%, with its gross merchandise value jumping from $4.4 billion in 2023 to an estimated $16.3 billion in 2024. And it’s not just one-time buyers: over 80% of TikTok Shop customers return for more.
This isn’t just a passing trend. By 2029, social commerce is expected to hit $6.2 trillion globally. The way we shop is fundamentally changing, and brands that don’t adapt risk getting left behind.
How GoSpooky is leading the way
As a leading agency in the social era, we specialize in helping brands tap into the full potential of social commerce. Here’s how:
- Shop management & operations: We set up and optimize brand shops on platforms like TikTok and Instagram, making sure the shopping experience is seamless.
- Live shopping experiences: With 7,500+ hours of live streaming expertise, we create interactive, high-conversion shopping events that keep audiences engaged.
- Creator & affiliate partnerships: We connect brands with over 5.000 creators and affiliates, ensuring products reach the right audience in the most authentic way.
- Shoppable videos: Our team produces top-tier, algorithm-friendly video content that turns inspiration into instant purchases.
The future of shopping is here
Social commerce isn’t just changing how we buy, it’s redefining how brands connect with their customers. It’s fast, interactive, and built around real people, making shopping feel less like a transaction and more like an experience.
For brands looking to stay ahead, the time to invest in social commerce is now. And at GoSpooky, we’re here to make sure they do it right. Want to know more? Let’s connect!
