If you haven't noticed, extreme weirdness has now become the norm on the internet. In a world shaped by chaos, Gen Z is boldly embracing weirdness, sarcasm, and absurdism. They are challenging societal norms and redefining what it means to be authentic. By celebrating individuality and the unconventional, this generation is transforming the chaos around them into a vibrant tapestry of creativity and self-expression.
How has weirdness become cool?
- AI plays a significant role in fostering the embrace of weirdness among Gen Z by providing creative inspiration, personalization, and diverse perspectives. Through AI-generated art, music, and literature, this generation is exposed to unexpected blends of styles that push the boundaries of traditional creativity, encouraging exploration and self-expression. Algorithms on social media platforms curate content tailored to individual tastes, promoting quirky trends that normalize the unconventional and create a sense of community around eccentricity. AI brings together diverse voices and perspectives, fostering appreciation for the weird and wonderful. Ultimately, AI serves as both a catalyst and a canvas, enabling Gen Z to not only embrace their weirdness but also redefine it in ways that resonate with their identities and values.
- AI Bizzare content: The "death of the internet" theory feels more realistic than ever as 50% of the internet is driven by the bots (see here) with Wikipedia launching WikiProject AI Cleanup to battle AI poor content. We challenge you to do a Google Images search for "baby cats"—how many of the pictures you see are AI-generated?
- Meme Culture: As we already pointed out in our social trends discussion, the explosion of meme culture, particularly on platforms like TikTok and Twitter, highlights society’s embrace of absurdity and weirdness. From “weird flex but okay” to surreal memes that defy logic, this cultural phenomenon illustrates how humor and eccentricity are celebrated in everyday communication.
It’s all about embracing the weird and breaking the mold. At GoSpooky, we’re here to shake things up, bringing fresh, bold ideas that refuse to play by the rules. By diving headfirst into the strange and unexpected, we’re crafting work that captures the vibe of this offbeat era. Here are some standout examples from our clients that showcase how we've harnessed this unconventional spirit to drive success: