Zeeman - Basics on Top

Roblox
Social Campaign

Are

digital

clothes

affordable?

Roblox gamers were used to dropping serious Robux on virtual fashion. But that’s only because affordable fashion hadn’t entered the scene — until now.

WALK WITH US

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Together with Zeeman, we opened the first-ever virtual Zeeman store in Roblox. Players can dress up in Zeeman's basic collections at the lowest prices, proving you don’t need expensive virtual outfits to stand out.

LET'S GO IN-DEPTH

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The campaign encouraged players to wear Zeeman-branded basics over luxury items, making a cultural statement within the Roblox world. The community was teased with early content from creators before the virtual store opened. The launch event featured flashmobs in high-end fashion worlds like Gucci Town, where players wearing Zeeman basics took over. Exclusive limited-edition items were also released to those who joined the event.