Samsung
Social Campaign
How can we drive brand love on TikTok?
We identified the "brainrot" trend as a perfect fit for Samsung’s younger audience.
WALK WITH US
Our Approach
Using data from similar successful campaigns, we pitched the idea to the Samsung team, showcasing how a seemingly odd trend could actually work. With their trust secured, we created a video that hit above expectations, boosting brand engagement.
LET'S GO IN-DEPTH
Our Process
The creative team developed visuals and materials that fit with the viral trend’s aesthetic. Armed with data-backed examples of previous successes, we convinced Samsung to move forward with the idea. Once approved, we produced a video that achieved top-tier results, connecting well with the target audience.
HOW DID IT GO?
The Results
We got 2M+ views and 330K likes with pure organic reach - no ad spend. The comments section exploded with engagement, proving that daring to tap into unexpected trends can cut through the noise and drive brand love.
.jpg?rect=429,0,3549,2651&w=320&h=239&q=90&fit=min&auto=format)
