.jpg?rect=314,0,3779,2651&w=640&h=449&q=90&fit=min&auto=format)
JBL
Social Campaign
What's your perfect fit?
To launch JBL’s new wireless earbuds, we created Find Your Fit, an interactive social-first campaign using Reface technology. Users could place themselves in different storylines, each linked to a specific earbud model, to discover their perfect match.
WALK WITH US
Our Approach
We designed an immersive experience where users explored JBL’s product range by inserting themselves into personalised narratives. Fans were also invited to submit their ideas for new storylines, with the winning concept being produced.
.jpg?rect=61,0,4284,2651&w=1440&h=891&q=90&fit=min&auto=format)
LET'S GO IN-DEPTH
Our Process
Using Reface, users saw themselves in scenes representing different earbuds. The campaign engaged users by encouraging them to contribute their own storyline ideas, making the audience an active part of the campaign’s evolution.
HOW DID IT GO?
The Results
The campaign successfully engaged passionate, thrill-seeking Gen Zs, elevating JBL’s wireless earbuds as the go-to choice for everyday sound experiences. Resulting in over 125.000 faceswaps withing 48 hours. The campaign was shared over 34.000 times.
