GoSpooky x Jeep
Snap
Social Campaign
Can you scan a Jeep to shop?
Using Snapchat and machine learning, Jeep Code allowed users to identify models, learn about specs, pricing, and availability — creating a new way to shop for cars.
WALK WITH US
Our Approach
Younger car buyers were increasingly choosing tech-driven experiences, but Jeep wasn’t connecting with them. To bridge this gap, we turned Jeep’s recognizable grille into a scannable barcode on Snapchat, blending the physical and digital for an integrated shopping experience.
LET'S GO IN-DEPTH
Our Process
Jeep Code uses advanced AI and machine learning to analyze thousands of images of Jeep grilles. By simply scanning a grille via Snapchat, users instantly receive detailed information about the car — everything from specs to pricing to local availability - all without stepping into a dealership.
HOW DID IT GO?
The Results
Jeep Code successfully merged the physical and digital retail experiences, creating a pressure-free car-buying journey that resonated with tech-savvy Gen Z and Millennials.
The campaign positioned Jeep as a brand that embraces innovation, aligning with the preferences of a new generation of car buyers. The results were great:
+150k Lens Interactions
+51M People Impacted
25% of users explored the full Jeep Range
But, more important: We created more than a hundred thousand new Jeep dealerships, without having to lay a single brick.
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