GoSpooky

GoSpooky x Snap x Red Cross

Snap
Social Campaign

Can an AR lens save lives?

This immersive tool brought life-saving CPR instructions directly to users, making emergency training engaging and accessible on their smartphones. The added spatial storytelling required users to actively follow the instructor, imitating the movements and pressures of a real-life CPR scenario.The campaign wasn’t just a demonstration of AR's capabilities, but a testament to the potential of technology to facilitate radical improvements in health and well-being.

WALK WITH US

Our Approach

Launched on World Restart a Heart Day (October 16), with cardiac arrest survivor and footballer Fabrice Muamba, the lens brought CPR training to the fingertips of millions. Available in 10 languages, it blended physical and digital, making vital CPR knowledge accessible to a global audience.

LET'S GO IN-DEPTH

Our Process

This innovative lens was no ordinary entertainment piece; it provided an immersive AR experience that simulated the urgency and mechanics of actual CPR. Using the catchy rhythm of 'Stayin’ Alive,' a known reference for proper compression tempo, users were not only educated but also entertained. The added spatial storytelling required users to actively follow the instructor, imitating the movements and pressures of a real-life CPR scenario. The campaign wasn’t just a demonstration of AR's capabilities, but a testament to the potential of technology to facilitate radical improvements in health and well-being.

HOW DID IT GO?

The Results

This campaign showcased the potential of AR to drive meaningful impact in health education. By combining interactivity with practical skills, the CPR lens successfully engaged a wide audience, raising awareness and encouraging life-saving actions through technology.